Monday, February 1, 2010

Monroe's Motivational Sequence for Persuasive Speeches

These four elements for problem solutions speech topics are extracted from the very famous Monroe's Motivational Sequence for persuasive speeches:

1. Problem - State the problem or that some conditions are not quite optimal, and why it's important. Let them realize the scope and effects. Appeal to reason and to the needs and emotions of the audience to persuade them.

2. Solution - Advocate a solution for the problem and causes, or a plan to satisfact the needs.

3. Visualization - Visualize the practicality of your solution. Show how the solutions will improve the situation, show their effectiveness and practicality. Prove that the alternatives are impractical and cause more problems in order to overrule the objections against your solution.

4. Action - Convince them to agree, to change an existing policy or attitude, or move them to action in the way you propose in your problem solution speech topics.

Thank you.

20 comments:

dAk said...

Name : Maisarah bt Abdul Rahman
ID No : BHD08-07-812
Class : HND 1 Section 2

I agree with this Monroe's Motivational Sequence and here I would like to give some additional information about this Persuasive Speeches. I found in the internet about ideas in how to choose the best topic of persuasive speech. What should we do is:

1. Make a list of more than 10 topics. It does can help to make a choice by finding specific angles of approach.
2. Select the 3 topics perhaps could be use. This could be easier to create the imagination and be creative on how to do the speech for each topic.
3. This idea also can transform with some fantasy into persuasion public speaking topics.
4. Review short list that have been choose and narrow the choices by answering these questions :


i. Do you know global, national, state, community, job or school related problems and solutions, issues or controversies, related to the persuasive speech ideas?
ii. Historical or current events, places, processes, organizations or interesting people?
iii. Concerns, opinions, beliefs, attitudes or values?
iv. What did you see about the persuasive speech ideas in the news or read about them in library books?
v. Is there a link with personal experiences, professional or personal goals?


5. All the answers on the questions above help to find your angle of approach for a persuasive speech. So, select a few specific angles. Those can serve as the basic main points of your persuasive speech ideas.

I hope with this some information can be useful for who in having problem with choosing the topic for their speech.

pijo jonas said...

Name: Nurhafiza Bt Yazulla
ID Number: BHD08-07-784
Class: HND1(2)

I am totally agree with this article. We could used these four elements to deliver a good and attractive persuasive speech. I would like to add one element in the Monroe's Motivationa Sequence.The additional element is attention. Attention is the way how you get the attention from your audience since people nowadays like an intereting and exciting first impression from the speaker. These include telling a story, a question, or telling a joke.

The first technique is telling a story. the content of the story can be endless. It can about a past trip, a funny experience, or last year's raya eve. It can be anything just as long as the story is relevent with your speech and clear up any parts which peple may have difficulty to understand what the story is all about.

The next technique is by using a question. When giving a question to an audience, you should think about your goal, why you ask that question. For example, "How many of
you eat meat?", it would be necessary to wait for people to respond. People know wheather or not they eat meat or not, and usually would not be ashamed to answer that question.

last but not least, telling a joke. By using a joke, humor help lighten the atmosphere, and allows you to make your next
point after becoming more personal. these jokes get the audience in the right mood for your speech.

crazy iggle said...

NAME: NUR SYAFIQA BT MOHD SHAHRUDDIN
ID: BHD08-07-759
SECTION: HND1(SEC 4)

Assalamualaikum.
I agree with this 4 elements but i want to add some information on problem and visualization.

First for the problem element. We can open paragraph with a quote from someone famous, tell them a reality story, statistic or ask some questions to them. For example, "do you know that there are many death people outside caused by smoking?"

Second for visualization element. We can create some interesting visual image and show them how terrible the world will be if they don't take any action. You can appeal to their emotions and desires by give some fear to them.

thank you.

A.H.I.B said...

NAME: Mohd Khairul Anuar Bin Ramlee
ID: BHD08-07-870
SECTION: HND1(SEC 4)

I agree with this 4 elements but i want to add some information how to make an attractive persuasive speech

You should first consider a couple of things when choosing your topic in order to be as persuasive as possible. First, choose a topic that your audience members will be able to do in the future. For example, “wear your seat belt on the way home from class today”. The sooner your audience can do what you ask, the more likely they will be to actually do it.

The second thing to consider when choosing a topic is make it is as relevant to the audience’s lives as possible. It is meaningless to persuade your audience to quit smoking if only a few of your audience members actually smoke.

Nurul Ashikin bt Azizan said...
This comment has been removed by the author.
Nurul Ashikin bt Azizan said...

I am agree with this article after i finished read it.This is the one of the best ways to organize a persuasive speech. There are four element for problem solutions speech topics needed.Like madam mimi post also same opinion with me that we should let them realize the scope and effects. Appeal to reason and to the needs and emotions of the audience to persuade them.

First of all is the problem, choose a problem or topic that your audience members will be able to do in the near future. For example, “take a good care of your health” .The sooner your audience can do what you ask, the more likely they will be to actually do it.

Next,the solutions.Need to clearly show that the problem exists in the lives of your audience members. Consequently, you need to know your audience as well as possible. The problem also needs to be stated in negative terms and credible evidence used to demonstrate that this is a real problem. Students frequently skimp on this step because they mistakenly believe the audience members already see the problem as they do. Don’t make this mistake. Your audience is probably much less aware of the problem than you are.

Third element is visualizations, you need to create a visual image of your audience taking action.Like a picture to show for the audience. There are two ways to do this: show your audience members how great the world would be if they do what you ask, or show them how terrible the world will be if they don’t, or both. You have appealed to your audience’s logical side by using statistics and number in the previous steps, now you can appeal to their emotions and desires.

Lastly element is action,You signal the end of your speech, you recap the need, the satisfaction, and the visualization steps, and then you ask them to take action. It may feel weird, but tell them exactly what you want them to do now.

We should always remember, in order to be persuasive, make sure to accomplish these four steps in order. Also, be sure your topic is as relevant to your audience as possible, and use sound research to show the need for your audience to do as you ask.

Good luck with your speech!

as said...
This comment has been removed by the author.
as said...

NAME : ASMAR NAJWA BINTI MUHAMMAD NOR

ID : BHD08-07-763

CLASS : HND1(SECTION1)

Assalamualaikum to Pn Mimi and all are here..

Here I want to share with all of you here tips about what is persuasive speech and how to do a good persuasive speech. From what we already know, the preparations to deliver a persuasive speech are:

1. choose a good topic that really interest you and your audiences ( we should chose topic that is controversial)

2. we must change audience’s belief (influence them to agree with you)

3. we must change audience’s opinion ( this is about something value means that either it good or bad, fair or unfair and so on)

4. we must change audience’s behavior (make them start do a good thing that they are not doing now)

5. agree completely(here we have to be indifferent and disagree completely)

6. opener building areas of agreement with audiences (in this areas we have statement purpose, preview of persuasive points, body, summary, and memorable concluding remarks)

I have something to share with all of you,I found it in YouTube. Perhaps have some of us who are little bit are not interested to read a tips that available here, so I want to make it easier for you and you just only need to watching this video. Hopefully this video will attract you to read my comment and will help you to do your persuasive speech with interesting and good.

Please go this website to see the video.

http://www.youtube.com/watch?v=T3MwEGZFrFU

Thank you (",)..

Unknown said...

NAME:MUHAMMAD IZZAT BIN OMAR
ID:BHD08-07-804
CLASS:HND1(SECTION3)

Here i want to add some time-tested organization pattern.

I. ATTENTION STEP: Get the attention or your audience. This can be done with a detailed story, shocking example, dramatic statistic, quote, etc. This is part or your introduction (in addition to stating your thesis, giving a preview of your main points, mentioning your credibility, and telling your audience why the topic is of concern to them).

II. NEED STEP: Show the problem exists, that it is a significant problem, and that it won't go away by itself. Document your statements with statistics, examples, etc.

III. SATISFACTION STEP: Offer solutions for the problem you have shown exists in the Need Step. These are solutions that the government or society as a whole can implement. You must satisfy the need.

IV. VISUALIZATION STEP: Tell us what will happen if we don't do something about the problem. Be graphic.

V. ACTION STEP: Offer alternatives to your audience that they can do personally to help solve the problem you have shown exists. Again, be very specific and very realistic.

VI. CONCLUSION: Motivate us to get out and do something! Wrap up loose ends by giving a review of points and restating your thesis, and then conclude the speech.

shazzwan said...

NAME: MUHAMAD SHAZZWAN BIN. ABDUL HALIM
ID: BHD 08-07-854
CLASS: HND1 [section 4]



Here some example for a 'Persuasive Speech Outline'

Preparing a persuasive speech outline should be done once you have decided on your topic for a persuasive speech.

As with any speech outline, the elements include an introduction, a body with main points and sub points, and a conclusion.

A persuasive speech can be organized in a number of ways. The most common way to organize a persuasive speech outline is by "statement of logical reasons".

In this form you introduce the topic and state the thesis in the introduction, put the reasons and supporting material in the body, and a call to action in the conclusion. For example, if you were trying to persuade your audience to donate blood at American Red Cross Blood Drives your outline might look something like this:

Persuasive speech outline purpose: To persuade my audience to donate blood through the American Red Cross.

Introduction:
1. Did you know that blood donated to the American Red Cross saves XXX lives per year?

2. People should give blood because it is easy and though there might be a little pain involved it is worth it because it saves so many lives and you get great snacks.

Body:
I. Giving blood is easy
a. It only takes about an hour
b. You just lay back and let the nurses do the work
c. It generally doesn't hurt much at all
II. The blood you give saves lives
a. People in accidents, people with cancer, people having surgery and women having babies are saved
b. Tell story of Linda K. whose life was saved when she started hemorrhaging after the birth of her twins.
III. If that isn't enough reason, you get great snacks
a. You are not allowed to leave until you have had something to eat and drink like crackers, cookies and juice
b. At some blood drives restaurants donate food

Conclusion:
1. There is a blood drive this Friday at the fire station from 10 to 3. Please start your habit of blood donation right away.

2. If you cannot donate this Friday I urge you to donate blood through the American Red Cross at another time because it is easy, you will get great snacks and, most importantly, you will save lives!

You can see how in this persuasive speech outline the topic and thesis are stated in the introduction, the reasons for giving blood are the main points in the body of the outline and the conclusion contains the call to action.

Other ways of organizing a persuasive speech outline are "problem--solution", comparative advantages, criteria satisfaction, and motivational sequence.

Creating an effective persuasive speech outline is a critical element of preparing and delivering a persuasive speech that truly fulfills its purpose of persuading the audience to share your belief or take a particular action.

The persuasive speech outline will keep you on track. You will introduce your topic and your thesis effectively in the beginning of the speech.

You will provide the supportive material you need to build your case in the body of the speech.

The evidence that you use in the form of statistics, quotes, expert testimony and examples will support each of the main points.

Finally you will make your powerful call to action in the conclusion of your speech.

Now, go forth and be persuasive!

Anonymous said...
This comment has been removed by the author.
Anonymous said...

Muhammad Fakhrin b. Ahmad Shairuzi
Bhd08-07-777
Hnd 1 (Section 4)

One of the best ways to organize a persuasive speech is with a method called Monroe's Motivated Sequence. It is utilized in many television commercials is probably the most effective way to get people to take action. Well, it's probably not as effective as forcing someone to do something at gunpoint, but the motivated sequence is much more ethical, and shouldn't get you arrested.

To make the most of Monroe’s motivated sequence, the steps should be followed in sequence. The sequence closely resembles a problem-solution organizational format, but it digresses from linear logic in several ways. In the attention step, the structure tends to deviate from linearity by noting potential objections and dispelling audience concerns or problems with a solution. The most critical principle in Monroe’s motivated sequence is the identification of the audience’s needs before proposing a solution.

[NurAinFatihah] said...

Nur Ain Fatihah Binti Juniani
BHD08-07-789
HND 1 Section 2

Assalamualaikum.

Thank you for your post. I like all the point in this post. First, we must state the problem. For example, people donate their organs. Then, solution is tell them what the benefit they will get if they donate their organs. Then, visualization and action. I will use all the point in my persuasive presentation soon.

Thank You.

RoyKiller said...

NAME: ROHAIMY BIN ROSLI
ID: BHD 08-07-782
CLASS: HND1 SEC4

Monroe's Motivated Sequence

Perfecting the call to act

Is persuasion a gift? Are some people born with the ability to speak well and 'sell' their ideas successfully?

It sure seems that way when you're wowed by a motivational speaker, or galvanized into action by a thought-provoking presentation.

In your role, do you ever need to motivate, inspire, or persuade others? Whether you're a senior executive giving a presentation to the Board, a manager giving a morale-boosting speech to your team, or a production manager giving a presentation on safety standards, at some point, you'll probably have to move people to action.

While there are certainly those who seem to inspire and deliver memorable speeches effortlessly, the rest of us can learn how to give effective presentations too. Key factors include putting together a strong message and delivering in

Lolita's said...

NAME: Nor Azura binti Mohd Ali
ID: BHD 08-07-769
CLASS: HND1 SEC4

i found a video that talk about motivational pattern for writing great persuasive speech. it is a bit diffrent from what i have heard and i would like to share with you. it is said that it will completely replace your standard introduction, conclusion body format. but we wont use that format. these are the points that we need to know and it have some similarities like other speech.

we need:

1. attention getter
2. the needs (the problems)
3. proposal to presenting that solve the problem ( problem solution )
4. visualization( show the application of proposal of the problem will works)
5. appeal for action

and this are the link for video i would like to share.

http://www.ehow.co.uk/video_5773570_motivational-persuasive-speech-styles.html

thank you

adDein said...

Mohd Aizudin Bin Jamalan
BHD08-07-832
HND 1 section 2

Assalamualaikum Pn Emilia.

I would like to share an example persuasive speech outline using Monroe's Motivational Sequence.


Specific Purpose: Persuade my audience to modify our current lottery system.

Thesis: Because of hidden social costs in the state lottery program, you should urge legislators to modify it.

INTRODUCTION

ATTENTION Step:
Yesterday, thousands of men and women in our state stepped up to the cashier at their local convenience stores and purchased lottery tickets. Many of these men and women who purchased a ticket went home with a chance on a dream instead of the basic necessities of life, such as milk or bread.

Relevance:
These people may be our friends, family or neighbors, and what happens to them ultimately affects all of us.

Topic Disclosure:
I believes the state lottery is really a form of institutionalized gambling that hurts some of the most vulnerable members of society.

Preview:
Today I would like to
A. First, explain the hidden costs associated with the lottery.
B. Second, propose three ways these hidden costs can be offset.
C. Third, explore the potential benefits that will accompany adopting these specific steps.

Transition: Let’s start first by looking at the hidden costs.

BODY

NEED Step:
The state lottery has two hidden costs to society that most people are not aware of.
A. According to Gamblers Anonymous, an organization dedicated to helping people with gambling problems, the first hidden cost to society is that it encourages gambling which can lead to compulsive gambling behavior.
B. The second cost is in the form of a regressive tax on the poor. The Internal Revenue Service defines a regressive tax is a type of tax which takes a larger percentage of income from low-income people than it does from high-income people.

Transition: Now that you know about these hidden costs, there are ways to offset them.

SATISFACTION:

Specifically, there are three ways that we can offset these hidden costs of the state lottery.
A. We can fund a program to help compulsive gamblers.
B. We can limit advertising for lottery tickets.
C. We can limit the number of tickets any one person can purchase.

Transition: All of these ideas will improve lives if we enact them, which takes me to my final point.

VISUALIZATION

There are significant social benefits to be had if we are willing to push these three steps into law.
A. By funding a program for compulsive gamblers, we can help them manage their addiction. B. By reducing advertising, we can reduce the media mania that sometimes fuels the poor to spend their money on tickets.
C. By limiting the number of tickets any one person can purchase, we can curtail the chance that those least able to afford it will spend beyond their means.

Transition: I hope my remarks today have made you more aware about the hidden problems without current state lottery program and what can be done about them.

CONCLUSION

Summary of points:
To sum it all up, first, we need to appreciate the hidden costs associated with the state lottery; second, we need to provide ways to offset these costs; and, third, we need to realize that important social benefits will result from changing existing law.

ACTION Step:

None of this will happen, however, unless we urge our local and state legislators to modify our current lottery system.
A. You must write or call your local representative and tell them to adopt these changes.
B. To find your state senator, go to the California State Senate website found at: www.sen.ca.gov.
C. To find your local representative, go to the California State Assembly Legislative Portal found on the internet at: www.assemly.ca.gov.

Thank you for your attention, and I challenge you to be a difference maker for our world by contacting your legislator today.

T U N S Y U K R I said...

NAME : MUHAMMAD SYUKRI BIN RUSLI
ID : BHD08-07-781
SECTION : HND 1 SECTION 4

i'm totally agreed with the article. to choose a good topic we must first review and understand the problems first and make sure it is important. it is to make it easier for us to get the audience sit and listen to us and it will make us easier to explain to them if we understand the topic and its problem first.

the most important part is Action. try to convince them to agree, to change an existing policy or attitude, or move them to action in the way you propose in your problem solution speech topics.if they can absorb and implement it then it will a success for your speech.

aien andisma said...

NAME: SITI RAFIDATULAIN BINTI ISMAIL
ID: BHD0807857
SECTION: HND 1/ SEC 3

SALAM.....

thanks madam for sharing this information...

It is very easy to give informative speech on a given topic but when it comes to persuasive speech most of the speakers become blank faced. Persuasive speech refers to a speech that should be capable of changing the minds of the people in a short time.
this four step are very important. but i think the most important part is action.because we need to Convince them to agree, to change an existing policy or attitude, or move them to action in the way we propose.

Sullivan Moore said...

NAME: ABDULLAH SHAKIR B MOHD NGADIL
ID: BHD08-07-802
COURSE: HND1 [1]

Assalamualaikum my beloved lectures Madam Mimi.


Step 1: Get Attention-- Through the use of attention getting devices, you will aim to do two basic things: get the audience’s attention, and ease the audience into the topic.

Step 2: Build the Need/Want-- In this step, you will work to get your audience to feel a need or want, whichever you determine to be appropriate. This is accomplished via four steps:

A. Statement: give a definite, concise statement of what the need or want is.

B. Illustration: give one or more examples illustrating the need or want. This is where you try to “paint pictures” verbally to really get audience to feel that need or want.

C. Ramification: here you can offer additional evidence, such as statistics/testimony/examples which give even more weight to the need or want.

D. Pointing: this is where you really point out how this need or want is directly related and important to the audience.

Step 3: Satisfy the Need/Want-- In this step, you will now fill the need/want you built in step 2. It is vital that you be consistent; i.e., be sure the solution you offer really does fit the need/want. There are five steps here:

A. Statement: tell your audience in a very specific, direct sentence what it is you want them to do (THIS IS THE FIRST TIME WE WILL HAVE HEARD--PRECISELY--WHAT IT IS YOU ARE ADVOCATING)

B. Explanation: Explain what exactly it is you are advocating.

C. Theoretical Demonstraton: This is where you make it clear how what you are advocating fulfills the need you built in step 2.

D. Reference to Practical Experience: This is where you bring in external evidence supporting the value of your proposal.

E. Meeting Objections: here you anticipate counter-arguments and you pre-empt them, i.e., address them before the audience has time to actually bring them up.

Step 4: Visualizing the Results-- In this step you are working to intensify your audience’s desire for your product/service. This is often called the projection step because it looks forward to the future. There are three options here:

Option A: The Positive Method: Using this method, you offer vivid descriptions of how much better the person’s life will be as a result of buying your product or service.

Option B: The Negative Method: Using this method, you offer vivid descriptions of how bad the person’s life will be as a result of not buying your product or service.

Option C: The Contrast Method: Using this method, you combine the previous two methods, addressing negatives first, and positives second.

Step 5: Call for Action-- This step is the final call for the buyer to actually make the purchase, the “go out and get it already” step. It should be brief, powerful, and well worded. End on a strong note, then sit down.

thank you.

HNDSD researcher said...
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