Variants or Examples of Speech OutlinesVariants or Examples of Speech Outlines

Example: Story-based Outline

Some people believe that stories are the best building blocks for speeches. For example, in The Story Factor (Annette Simmons), the author claims that storytelling is the key to business communications.

1. Attention grabbing opening which introduces the topic and core message
2. Tell a story.
• Make a point
3. Tell another story.
• Make another point.
4. Tell another story.
• Make another point
5. Memorable conclusion which ties together all three stories to support the core message.

Example: Scientific Conference Talk Outline

The outline for many scientific talks mirrors the scientific method:

1. Define the problem needing a solution
2. Describe the hypothesis which will explore one aspect of the problem
3. Describe the experiment performed to test the hypothesis
1. Detail 1 — schematic
2. Detail 2 — photograph
3. Detail 3 — description
4. Show the data collected and subsequent data analysis
1. Data analysis 1 — chart
2. Data analysis 2 — chart
3. Data analysis 3 — table
5. Draw conclusions relating back to the hypothesis
6. Suggest future actions

Example: Community Association Meeting Speech Outline

1. Story to introduce the symptom (e.g. vandalism)
2. Use facts and evidence to trace back to the core problem (e.g. lack of “safe” activities for youth)
1. Statistics
2. Reports
3. Interviews
3. Suggest a solution
1. Budget
2. Volunteers
3. Stakeholders
4. A strong call-to-action motivating the audience to join the cause

Example: Business Proposal to Investors

1. Be direct: “Invest $___ for %___ of the shares”
2. Story to illustrate the need for the product XYZ
3. Story to describe the vision of how product XYZ improves lives
4. Demo of product XYZ
1. Benefit #1 (focus on benefits, not features)
2. Benefit #2
3. Benefit #3
5. Invest now and make product XYZ possible
1. Story illustrating strength of the team
2. Market analysis
3. Financial projections
6. Repeat call-to-action: “Invest $___ for %___ of the shares”

Other Speech Outline Writing Tips

“When sequencing your outline points, try to avoid random order. Seek and extract the meaningful relationship.”

Note that all of these speech outline examples are appropriate for a short six to ten minute speech. Longer time windows will obviously allow for more detailed outlines.

You may be able to customize one of the generic speech outline formats for your speech; more likely, you will need to craft your own to fit your situation. A few other things to consider:

• The granularity of your outline should be roughly one outline point per minute of speaking time, perhaps less for lengthy presentations.
• For presentations which are complemented with slides, your outline might include slide concepts, but no finer details.
• Remember that your presentation is much more than your set of slides. Your outline should reflect your speaking elements which the slides complement.
• When sequencing your outline points, try to avoid random order. Seek and extract the meaningful relationship.
• Chronological – e.g. a biographical speech
• Spatial – e.g. an entertaining travel speech
• Cause-effect – e.g. speech relating crime rate to drug use
• Low to high importance – e.g. reasons to exercise
• Broad vision to specific details – e.g. a management speech outlining new company direction
• Your outline is not the same as cue cards, but they are related (if you use cue cards). An outline contains high-level speech elements; cue cards might additionally contain selected speech details e.g. transition phrases, key words/phrases, key numbers, or punch lines.

Speech Outline Example — Face the Wind

Here is the original outline that I put together for the Face the Wind speech. Comments follow which represent my thinking at the time of writing the outline.

1. Opening humor – connect with audience as typical home owner
2. Story #1 – Backyard tree battle
• “Strong roots… strong tree”
• Foreshadow: neighbour’s monster tree falling
3. Story #2 – Winter storms knock over many trees
• National news (trees falling on houses), but our house okay
• Arborists: “Wind came from a different direction”
• Establish key analogy – Trees cannot face the wind.
4. Story #3 – Baby Maximus
• Michelle and Lance have strong roots
• Maximus is born
5. Conclusion
• Call-to-action: “We must face our problems”

Comments on Face the Wind Outline

At the outline stage, I set up many key elements of the speech. I determined the three main stories, planned humorous opening, identified a few key phrases to incorporate, established contrast (tree/people), used a metaphor (roots of people), and concluded with a call-to-action.

Opening – I wanted to open with humor to offset the drama later in the speech. Also, I wanted to connect with the audience as a homeowner as many in the audience are also homeowners.

Story #1 – I wanted the first story to establish the “strong roots… strong tree” connection. By establishing that trees have strong roots, it makes the fact that they were toppled in the storm (story #2) more dramatic.

Story #2 – This story was essentially an expansion of the “wind came from a different direction” theory of arborists that I picked up several months prior from my friend. The fact that trees cannot face the wind is the key analogy in this speech, although the audience doesn’t know it yet.

Thank you.